Have you seen these shots from Gap’s fall look book…? Great things have been happening over there since the new Creative Director, Rebekka Bay, took the reigns. A native of Denmark, she didn’t actually set foot in a Gap store until her mid-twenties in London. Under Bay’s guidance the brand seems to have reverted back to the classics (stripes, cable knit, camel!) and I’m loving their tailored, tomboy vibe for fall. Click the images to shop the looks or check out the entire collection here.
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Ali Burtt says
The Gap had tended to veer wildly between trendy and classic. This collection seems to trend more toward the classic with a modern twist. Honestly, it hits just the right note for me. Let’s hope they hang onto this new Creative Director.
Katie Armour says
Ali – We’re on the same page! Love your blog name, my mom has a puggle :)