Wedgwood Gets Hip

Wedgwood-Artful-Life-01

Did anyone else notice this darling new Wedgwood advertisement?  Clearly the historic company is courting a younger audience and I must say, I like it!  In their own words, “Wedgwood’s new Artful Life campaign cleverly pairs fashion-forward tabletop products with a young English woman in a complimentary, color-coordinated wardrobe to help inspire the imagination. Designed to help re-inspire young women to express their personal style, Wedgwood demonstrates how to mix and match your china to create a customized collection that is uniquely your own.”  Cheers to mixing and matching!