A smattering of my favorite pages from Matchbook’s premier issue which is officially LIVE. It’s been a labor of love and I am SO very thankful for your support. We really sought to create something different from exiting online magazines and I hope you see our Matchbook personality shine through the virtual pages. Happy reading!
Stressed out over what to wear?
You don’t have to be any longer.
I’m sharing my timeless style secrets with you.
25 Classics Every Woman Needs in Her Closet
the essential style guide, yours free when you subscribe to
Nooks & Cranberries says
Hey, good work. It’s beautiful! If you’re looking for contributors for future issues, let me know!
ahhh love it!! I stayed up to wait for it’s launch and I’ll be staying up to read it! So excited!
This is such a great magazine!! I love it and read it cover to cover! Thanks for all the great information and such entertaining articles and sections. Can’t wait til the next one!!
congratulations! can’t wait to read and enjoy everything you’ve worked on–are you feeling a bit naked right now?!
Staley Mc says
The issue is amazing Katie!! I can’t wait for more!!
kelly ann says
you should be VERY proud of yourself, katie… as a loyal reader of your blog, i know i’m SO proud of you! :) thanks for being a shining example that is truly IS possible to grab a hold of our dreams and make them a reality. i feel inspired tonight. <3
Looks good! I can’t wait to take a closer look. I love that it feels like my style without having to stretch.
Lisa | Missive says
I’ve been waiting all day for this! Your premiere issue did not disappoint. Now I must go back and pore over every article…Cheers to you!
Beautiful and also had some amazing interviews. Congrats on an amazing magazine launch!
way to go matchbook team!!
Katie I could almost tear up – I’m so proud of you! I have been reading this blog for so long and am amazed (but not, of course, surprised) to watch your dream come to fruition!
wonderful! love it!
Wowza! It’s awesome! Congratulations to you and your team on this labor of love. It was wonderfully executed.
It’s amazing. I am completely and utterly smitten.
OMG. You had me at “indulge your inner Jane Austen”!!! These images look fantastic. I love the “what’s in your bag?” feature, too. And I heart Rita Konig. You all should be so proud of yourselves! Congrats on finally birthing your little Matchbook baby!
Katie Armour says
I am so very touched by all this positive feedback! Yesterday was a long, crazy day and we felt just AWFUL about not launching in the afternoon as planned. Thank you for your patience and kindness! Issue two will be out in four short weeks! xoxoxo Katie
joAnn @ i'd rather be shopping says
CONGRATS, katie! you should be SO PROUD of matchbook magazine — it is so beautiful and insightful! i had no idea about the launch time, so it was really actually fun to have the anticipation build :) i was happy to wait – it was worth waiting for!!! quality takes time! i hope you’re having a fabulous celebration tonight!! can’t believe that issue 2 is coming out so soon…what a treat!
Champagne Maker says
Congrats!!! the wait is over…now go have some champagne! You know I would :)
Margaret Elizabeth says
Congrats, Katie! Issue #1 is a clear success and looks great. So happy for you, Jane, and Fallon. xx
Rachel from Love a la Mode says
Congratulations! It looks beautiful!
Cherie Faye says
It’s perfect! Matchbook Mag just couldn’t be any lovelier! Thank you for creating this wonderful, wonderful gem! <3
Love it!! Just lovely…
I’ve been meaning to try some of Jemma Kidd’s products…which color do you use (Iced Gold or Rose Gold)?
Congratulations!! love it!!
Lundy Leigh says
This was an exciting thing to wake up to! (reading from the UK) Congratulations you must be so happy and you should be because it’s really great! x
Complimentissimi!! Its soo to my taste, congrats to you, Jane, Fallon and all the team! Love from far away Switzerland.
Oh it’s lovely – congratulations! Thank you for all those long hours you put into the wonderful magazine!
Have eagerly read it from cover to cover, and I just adored all the lovely features. I especially loved the Mr. Boddington feature, 10 things about Princess Margaret, 50 classics for your closet, Rita Konig’s feature, 10 secrets to a charmed life, and An American in Paris …
Well done! I hope you feel brimming with happiness today, you deserve it :)
just finished browsing the first issue of matchbook….it is gorgeous, even better than i had imagined and not like any other emag i’ve seen! can’t wait to sit down and read it cover to cover!!
congratuations! now go spend the day in bed, i sure none of you has had much sleep lately.
p.s. i’m very impressed with the high end advertiser in matachbook.
what a wonderful treat to wake up to and enjoy over my morning tea…
it is WONDERFUL!
lovely job, ladies.
Blue Hydrangea says
Katie, Congratulations!! Matchbook is fabulous!! I just went and flipped through all the pretty pictures, now I can’t wait to go back and read everything!! What a treat!!
Jordana @ White Cabana says
Hooray! It’s here. My fave…Paris, of course! But loved a peek inside Lela’s home as well!
OMG! Katie!!! I knew whatever you had a hand in would be a hit! This is by far going to be my very favorite online magazine. Most certainly is going to be a huge hit!! LOVE LOVE LOVE it! xo
Thank you so much for the beautiful work you’ve done! This is the type of magazine that was missing in my life, something that shared the love for the classics, with me (that was the main reason I felt in love with your blog, in the first place).
Once again, thank you! It’s lovely. :)
Congratulations, fabulous job!! LOVE it, been devouring it all morning!
Amy Wetsel says
This turned out fabulous! SUCH a great read and this is truly inspiring! I love the personal touches and can’t wait for the next one! My favorite: how everything is so classic and made to treat today. Thanks for sharing!
I am so excited to dive into the first of many issues.Congrats Katie. YOU DID IT!!!!!
Amazing! So excited for you!
What a lovely publication! Can’t wait to read it all the way through! Congratulations on all your hard work paying off!
Kendra Grinnage says
New matchbook mag made my day! I passed it on to a few friends who I know would love it as much as I did. Fabulous job!
Oh Katie! It’s GORGEOUS. Please let us know if there’s an opportunity to apply to contribute!!
Katie, the pictures you’ve shared are so lovely! I’m off to devour the rest of the premiere issue now!
Congrats!! Just finished my first browse and I know I’ll be back again and again for more in-depth reads. I’m so impressed by the content and features and everything! You all did a wonderful job…hope you’re kicking back and celebrating!
p.s. Um, the next issue is in only 4 short weeks?! You’re spoiling us :)
Jeanne McKay Hartmann says
LOVE! Katie, it’s fabulous. I’m so impressed. Congratulations!!!! I hope you’ve poured yourself a very good glass of champagne! Can’t wait to eat up the entire issue. XOXO
I will admit that I was a bit skeptical of yet another online magazine created by bloggers but I have to admit when I’m wrong and say that yours is one of my favorites because it feels like you are conversing amongst friends along with being well-rounded and encompassing of many fields. Great job and good luck with future issues.
So exciting! Can’t wait to read!
Cannot wait to read the first issue!! I am so excited!! Congrats!
Danielle Geanacopoulos says
Katie, Jane, and Fallon- What could be better than a Wednesday morning at the office with coffee and Matchbook? Congratulations on a job well done, ladies!
Katie, I’m sneaking on this at work to tell you that it looks amazing!!! I cannot wait to soak in the magazine in detail at home. I love what the team stands for and how true you stay to your vision and branding.
Congratulations! It’s beautiful!
monica of hola!design says
Katie, it’s truly fantastic! I knew I wouldn’t be disappointed. I’ve been reading your blog for a long time, and I wanted to say THANK YOU for being a inspiration, you just proved that with hard work and staying true to yourself you can make your dreams come true.
Read it in its entirety and it is just splendid!! You all should be so proud of yourselves!
Congratulations, Katie!!! Matchbook is such a lovely read!
rikshaw design says
congratulations on a beautiful labor of love!!! i am floored by it all!
Perfection Katie! Perfection. Love every single page!!!!!!!!!!
So excited! Of course I had to blog about it (I need that CITR sweatshirt!
Congrats Katie… Job well done… You and your whole team should be very proud!!! Can’t wait for more….
Congrats, Katie! It’s completely awesome!
Daily Cup of Couture says
Congrats darling!! It is beyond FABULOUS! I am offically in love.
amazing ! i love it, great job ( and i m secretly in love with the dog on the cover, so cute !)
You have done such an elegant, beautiful, and polished job on this! I am planning to read all issues and borrow ideas left, right, and center! Hooray!
Newly Domesticated says
Read through it last night and was struck, and a little overwhelmed almost, by how much it seemed like a magazine written for and by girls just like me. I only wish I’d had it in high school, when I thought I was the only girl looking for more information about Babe Paley!
WELL DONE my friend, well done!!!! xo
Bravo! Savored each page! Can’t wait for the next one!
Congrats Katie! What a wonderful accomplishment darling. I will surely be an avid reader and tell all my pals to do the same :) Bravo!
It looks so marvelous. I can’t wait to sit down at home and flip through the digital pages! Congrats!
pretty pink tulips says
You knocked it out of the park!!! I posted the cover with a link to the mag so my readers can click right over.
Horray for YOU!
It’s lovely! I already cannot wait for the next issue!
Loved every page! Great job!
The layout and style are completely gorgeous and inspired! Impeccable taste, love it.
Congrats! Looking forward to reading the rest–I just finished the article with Anna Bond (love her). I’m so very inspired by people following their passions. Well done!
Such a wonderful way to spend a snowy morning, with a cup of tea and hours of great eye candy. Already anticipating the next edition. Wonderful!
LOVE IT! Have been waiting for months and it did not disappoint! Can’t wait for the next issue!
Shared about it on my blog:
The Zhush says
Wow! I finally got a chance to sit down with my ipad and devour your premier issue! LOVED IT and blown away by it..all at once! Congrats to you and your fab Matchbook team, already can’t wait for the next issue!
Sarah Antweiler says
Katie!!!!! I am totally smitten!!! I’ve only made it through half and can’t wait until my kids go to bed so I can grab a cup of tea and finish it!!! Great work girl!
Matchbook is fantastic! All your hard work has really paid off, congratulations!!
Ah! The wait is finally over! And was totally worth it!
After a bit of a rough week, going through the Matchbook pages was a refreshing and wonderfully pleasing experience! Thanks!
Amazing work Katie, and Co. ;)
It’s so good! Great job!
Katie, I am so impressed and COMPLETELY inspired by the work the whole Matchbook Team has put into this first issue. There is so much good material, I need to go back and re-read it all AGAIN. Scouring the pages of Matchbook with a warm drink is officially going to be a monthly habit! Just lovely lovely lovely.
So very inspired by you!
Truly a great read- loved the long interviews
And all the fashion!
Congrats! Cannot wait to pour over it. It looks amazing.
Congratulations Katie – you, Jane and Fallon must be just thrilled – you all did a fabulous job! Can’t wait to congratulate you in person!!
congrats, it’s eye candy to look at and wonderful to read– I need to get myself some westie bookends!!
Susan R. says
Katie, what an amazing premiere issue! I read it cover to cover and loved every bit. I’ve been a fan of your blog and to see you take your passion to the next level is fabulous. Thank you for sharing and connecting with all the Matchbook girls~there are quite a lot of us I’m happy to see. :) Some of my favorite things in the issue~editor’s wish list (i ordered the ideal bookshelf print) and am reading Penguin by Design right now. Whitney Pozgay is darling and what a dream to have Kate Spade for an aunt! I am stationery obsessed so Mr. Boddington’s was perfection. Peru is on my destination list, loved the quotes by each contributor and the “contents of handbag” prints is such a clever idea. Can’t wait to see what else you have in store! Sincerest thanks and congratulations, Susan
Congratulations! This must be a dream come true. If this were an after-school special the lesson would be: hard work and talent pays off!
kayce hughes says
Well done! I am so excited for you.
it’s darling! i did a quick browse and cannot wait to snuggle in on this snowy day & read all the articles. congratulations!! xo
Julie (browneyed belle) says
Katie, it turned out beautifully!! I just can’t get enough!! Congratulations, pretty lady!!
Kayla @ Exquisite Banana says
You, Jane and Fallon should be SO proud. Hands down, Matchbooks if my favorite online magazine.
La Feem says
Congrats, can’t wait to read it! Going there now…
Oh… PS. I love it that Stitch made it to the cover! He is a hoot!
Congratulations!! Well done.
Hi Katie! Congratulations on Matchbook, it’s such a great magazine and I’m so excited to see more content from you and your team. I’ve just started a new blog and just had to write about how fabulous it is!